Penta
Empowering Wellness, End-to-End
Overview
Penta Holding is a diversified health and wellness group that integrates every element of the value chain — from R&D and manufacturing partnerships to digital marketing, logistics, and consumer engagement. Founded in 2025, Penta Holding unites multiple specialized companies under a single vision: to deliver smarter, high-quality wellness solutions tailored for the MENA region.
We operate with agility and innovation, ensuring that each step — from idea to impact — meets the evolving demands of today’s health-conscious consumers.
Our Vision
To become the region’s most agile and trusted health and wellness ecosystem, built on integration, scientific insight, and consumer relevance.
We operate with agility and innovation, ensuring that each step — from idea to impact — meets the evolving demands of today’s health-conscious consumers.
Our Mission
To drive wellness innovation from the ground up, delivering global-quality health,
beauty, and lifestyle solutions — locally manufactured, expertly marketed, and effortlessly accessible.
Core Values
Integrity – Ethics first in everything we do.
Innovation – Blending science with emerging trends.
Synergy – Stronger together across every business unit.
Customer-Centricity – Deep understanding of user needs.
Excellence – Relentless pursuit of quality and results.
Our Companies
| Company | Focus Area | Description |
| Nutra Medical | Nutraceuticals | Locally adapted health supplements and functional products driven by science |
| Life Quality | Beauty & Cosmetics (E-commerce) | Natural-origin beauty and self-care solutions via direct-to-consumer digital platforms |
| Alpha | Manufacturing Collaboration | Customized manufacturing operations within a certified facility in Dammam, using Penta-imported machinery |
| Alyamm | Logistics, Registration & Market Services | Supply chain, regulatory affairs, B2B services, and product registration for the MENA region |
| Glaura | Luxury Wellness & Beauty Brands | A collection of refined health and beauty brands tailored for luxury retail and premium online positioning |
Markets We Serve
Primary Hub: Saudi Arabia.
Expansion Territories: GCC, Levant, North Africa.
Competitive Advantage
Vertically integrated structure covering development, production, marketing, and delivery.
Strategic partnerships enabling fast, cost-efficient manufacturing in Saudi Arabia.
Expertise in digital marketing, e-commerce, and omnichannel distribution.
Regulatory know-how through Alyamm for accelerated market entry.
Premium segmentation through Glaura for brand elevation.
Penta Holding is not just a group of companies
it’s a unified ecosystem designed to lead the wellness evolution in the Arab world.
From inspiration to execution, we deliver wellness at every level.